Informed Bayesian Inference for the A/B Test
This post is an extended synopsis of a preprint that is available on arXiv: http://arxiv.org/abs/1905.02068 Abstract Booming in business and a staple analysis in medical trials, the A/B test assesses the effect of an intervention or treatment by comparing its success rate with that of a control condition. Across many practical applications, it is desirable that (1) evidence can be…
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